Notes from An Alien

~ Explorations In Reading, Writing, and Publishing ~

Readers Discovering Books ~ The “Best” Way?

I’ve approached Considerations of the Author Platform on this blog a number of times.

The concept is still evolving—some say the platform is social networking, some shout about Marketing, some do it the old fashioned way

Far too many people are pushing Platform as a device to stand on and shout.

What about standing up to be seen without the hype—a Space where readers and authors work together.

It all boils down to “Organic Discoverability”.

Back in July I published a post with 12 Author Profile Sites to Boost Your Discoverability—worth considering but not quite the friendliest way to have books found

Also last July, a new site came out of Beta—a new way to deal with the Discoverability Challenge.

I registered at the site last night and got a wonderful surprise—this place was Fun :-)


The reason behind the creation of iAuthor is well explained in a piece on VentureBeat:

“The Internet has made it easier for authors to bypass the traditional publishing process and publish their own work. This has also caused a flood of content that makes it difficult for authors to stand out, particularly without access to the same marketing resources as established publishing organizations.”

The man behind iAuthor is Adam Kolczynski.

That last link was his Google profile—here’s iAuthor‘s Google prescence.

Adam also has two publishing companies—Polybius and Ignis.

Naturally, on iAuthor, books can be categorized by Genre.


One of the most intriguing features of iAuthor for me was Adam’s creation of the facility for authors and readers to create Themes:

“Themes transcend genre. They reveal a book’s secret layers in a way category labels cannot. Here, you’ll discover books you won’t find elsewhere – and meet like-minded booklovers in the process. Themes can be as big as your imagination.”

Again from the site:

Your Books

Add your own books to an existing Theme. Forge your brand and expand your reach.

Can’t find the perfect Theme for your book? Create your own Theme in seconds.

Other Books

Add other books to an existing Theme. Help others expand their reach – and raise your own profile fast.

Can’t find the perfect Theme for a book? Create your own Theme in seconds.

Like & Follow

See a Theme that resonates with you?

Give it a “Like” and hit “Follow” to help propel it to the top.

Yet more from the site:

Are you an author?

iAuthor connects authors to readers with unparalleled ease, speed and flair. Showcase all your books and literary apps ‒ for FREE! Reach readers in minutes. Build your fanbase. Go global.

Offer a specialist service to the book trade?

iAuthor connects book service-providers to a discerning global clientele: authors, bloggers, publishers, retailers, reviewers, librarians, speakers, teachers, and more. Whether you’re a freelance editor, run a book design studio or produce book trailers, iAuthor has you covered. Reach clients in minutes. Deepen brand engagement. Go global.

Are you a reader?

iAuthor is transforming book discovery. Through smart use of category filters and content-curation tools, iAuthor puts serendipity back into virtual book browsing. Discover eBooks and cutting-edge book apps. Buy in a format of your choice. Best of all, iAuthor lets you create your own book Themes ‒ crowdsourcing at its most potent.


I was recently in communication with the iAuthor Team and learned that they’ll soon be rolling-out more features for Readers

My take is that they wanted more Authors and Books before they focused their creativity on helping Readers—makes sense—Readers need a Rich environment for book Discoverability

Here’s a quote from Adam in that VentureBeat article:

“For emerging authors, the digital revolution is a mixed blessing….The Web may have democratized the act of publishing, but it hasn’t democratized the outcome. Authors of equal talent do not have equal access to readers, and the gap between talent and opportunity is widening. iAuthor empowers authors and book service-providers to forge their own brand in a saturated market.”

I think this new discoverability platform could evolve into the Preferred Way authors, readers, and book service folk get together :-)

Here’s a link to my (evolving) presence on iAuthor
To Leave A Comment, Use The Link At The Top-Right of The Post :-)
For Private Comments, Email: amzolt {at} gmail {dot} com
* Google Author Page

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8 responses to “Readers Discovering Books ~ The “Best” Way?

  1. libraryassociate September 30, 2013 at 1:35 pm

    It really does look like a fun site! I’m going to join.


    • Alexander M Zoltai September 30, 2013 at 2:10 pm

      Do Join !! :-)

      When will you be able to put YOUR books on the site?


      • libraryassociate September 30, 2013 at 2:31 pm

        I am going to use my tax return and Fast Pencil. I am blessed to have found a free editor. She is currently massaging around 50 pieces of micro!


        • Alexander M Zoltai September 30, 2013 at 2:36 pm

          Excellent News :-)


  2. Retronatrix September 30, 2013 at 5:59 pm

    Yet another site for me to get an ebook fix from. I’m never going to finish my need to read list.


    • Alexander M Zoltai September 30, 2013 at 6:25 pm

      Guess not… :-)

      btw, good to hear from ya


  3. Pingback: How Do Readers Discover Books? | Notes from An Alien

  4. Pingback: Discovering Books ~ Going Beyond Genre | Notes from An Alien

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